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.Sometimes your outreach isn’t being ignored because your offer is bad. You may just be explaining the solution before the prospect recognizes the problem. For example: “I help businesses improve their outbound infrastructure.” Technically fine. But there’s not much for the prospect to respond to. Compare it with: “Noticed you’re hiring two salespeople. Curious if they’ll be building pipeline from scratch or if you already have something working consistently?” Now you’ve given them a real question. The same thing applies across different services. If you sell LinkedIn content strategy, instead of saying: “I help founders improve their LinkedIn content.” You could ask: “Saw you’ve been posting more lately. Is it starting to bring conversations with potential clients, or mainly engagement?” If you’re a VA, instead of: “I help founders become more productive.” Try: “Looks like you’re handling sales, client work, and content yourself. What tends to eat up most of your week?” If you run an agency, instead of: “We build scalable outbound systems.” Try: “Are most new clients still coming through referrals right now, or are you actively building another source of pipeline?” And for website services, instead of: “I improve website conversion rates.” Try: “You’re getting traffic from LinkedIn. Curious if those visitors are becoming inquiries yet?” See the pattern? Your prospect may not be thinking about “conversion,” “infrastructure,” or “operational efficiency.” They’re thinking: “Why aren’t people replying?” “Why am I still doing everything myself?” “Why do people visit but never inquire?” Start there. Then once they engage, you can talk about how you solve it. So before your next LinkedIn chat or cold email, read your opener once and ask: “Would my client actually say this?” If not, simplify it. What’s one phrase your prospects use all the time when describing their problem? So When prospecting, what takes you longer? A. Research B. Writing the message? Reply with your answer. Kind regards, — Mary, your leadgen bestie Disclaimer: You’re getting this email because you joined one of my Facebook groups or communities such as SaaS Marketing PH, Work From Home PH, CaaSocio U, or registered for one of my webinars or freebies. If you no longer want updates, you can unsubscribe anytime. Thanks! |
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Having a hard time finding quality leads for your freelance biz? Let’s fix that. I’ll show you simple ways to get clients online —from starting meaningful conversations on LinkedIn to writing cold emails that actually get responses. Sign up and let’s simplify your prospecting together.
.Last week, got a lot of replies. Some of the senior buyers even sent long responses, which honestly feels weird on LinkedIn. The opener wasn’t complicated. I just used what was happening on their side. A recent post. A new event. A company update. Something they were already thinking about. That’s why I always prefer context before pitch. People reply easier when the conversation starts with something they already care about. If you’re not sure what to say, try this prompt this week: “Search...
.Have you seen this new LinkedIn feature, “Seems like AI slop”? Basically, people can now flag posts that feel generic, repetitive, or mass produced with AI. And honestly, this is interesting because using AI itself isn’t really the problem. The bigger issue is when everyone suddenly sounds the same. You can still use AI to help organize ideas or clean up your writing, but your actual experience should still be there. Just like … Share the weird client reply. The outreach mistake. The lesson...
.Leadgent tips #104: My first hour on LinkedIn is rarely about writing the perfect message. I’m usually checking who deserves my attention first. Someone replied last week. Someone just started a new role. A company is hiring. Another prospect has been engaging with my content again. In short kunin mo yung top priority leads sa list mo bago ka mag.outreach sakanila, or magcompose ng script It sounds simple, but knowing who to talk to first saves a lot of energy. A great script sent to someone...